Developed by Michael S. Prentice  as a marketing campaign, Seeds of Sharpstown – now a program of Alta Arts – strove to highlight the renaissance of this noted mid-century neighborhood by creating a better understanding of one of Houston’s historical hidden gems through art projects and the Sharpstown Prize for Architecture.

Prentice offered derelict houses scheduled for demolition to two Houston artists – Alexander Squier and Havel Ruck Projects –  and commissioned them to use the properties as art installations that brought new media perspectives to Sharpstown.  He followed their success with the creation of the Sharpstown Prize for Architecture.